Beach Road Kitchen, JW Mariott
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Tay Ting Li
Beach Road Kitchen serves up sumptuous buffets for dinners at the iconic J.W. Mariott Hotel. From live stations, to seafood on ice, decadent desserts and a salad bar, Bead Road Kitchen is a feast for the senses.
Our food photographers and stylists were commissioned by Beach Road Kitchen to capture their seafood selection. We divided the menu into grilled, fresh, and baked dishes, as well as a vivid group shot. The styling was kept simple, with pairings of accompanying ingredients to enable the vibrant colours of the seafood to shine.
Elixir Coffee and Wine
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography Assistant: Hugo Koh
Elixir Coffee and Wine is a stylish cafe by day that transforms into a wine bar by night. Located in the Holland Village enclave, they serve a variety of tantalising dishes from brunch staples, to pizzas, and an award-winning wine list.
We were engaged by Elixir for our professional food photography services to capture their interior and mood shots of their menu. All the photos were shot on-site at their establishment and were used for their in-house menu, PR, and social media content.
Chun Feng Man Mian
FOOD PHOTOGRAPHY | BRANDING
FOOD PHOTOGRAPHY| Branding
Photographer & Creative Director: C.R Tan
Photography Assistant: Ting Li
Copywriter: Claire Chin
Designer: Dan Chia
More than just your average bowl of Wanton Noodles, ζ€Ώι£ζ»‘ι’ (Chun Feng Man Mian) is the epitome of artisanal hawker dining. Founded by two F&B veterans on a quest to create the ultimate Wanton Noodles.
We were tasked to develop the branding and food photography for Chun Feng Man Mianβs stall at Amoy Food Centre. In line with the artisanal branding, we elevated the branding with curated serveware, fresh ingredients, and warm overtones that allude to an enticing and inviting meal.
Ahara
FOOD PHOTOGRAPHY
FOOD PHOTOGRAPHY
Photographer: C.R Tan
Photography assistant: Tay Ting Li
Set in a pre-war shophouse in the heart of Keong Saik Road, Ahara is the emblem of contemporary Indian dining helmed by chef-owner Vikramjit Roy. At Ahara, a sensory oasis awaits dinersβexquisite cuisine featuring diverse Indian flavours, a blend of old-world meets new-world architecture and curated art pieces from artists hailing across India.
In line with their grand opening, we were engaged by Ahara to shoot restaurant food photography, capturing closeups of their cuisine, restaurant interior, and dynamic team.
Good Meat
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY I FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist & Recipe Development)
Koh Zong Huang (Assistant Food Stylist)
Taking sustainable dining to new heights is Good Meat, a food tech company dedicated to cell-based meat. Good Meat revolutionises meat by producing chicken meat from a single cell, minus the adverse effects on the environment.
We were engaged by Good Meat to shoot a series of photographs to mark the launch of their infamous cell-based Nugget in 2021. We curated several recipes β Chicken & Waffles, Spaghetti, Kebabs and Chinese buns β to create international appeal. For their 2022 campaign, Good Meat partnered with a local eatery β Looβs Hainanese Curry β to recreate their famous dish with cell-based chicken meat. We opted for moody tones and a soft focus to evoke a sense of luxury to the hero dishes. Similarly, for the campaign shoot, we opted for softer tones and a muted palette to bring out a sense of nostalgia.
PHOTOGRAPHY
Hungry Planet
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
food PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Assistant Food Stylist: Koh Zong Huang
Photography Assistant: Ting Li
Hungry Planet prides itself on its nutritious, plant-based meat crafted by a culinary team of world-renowned chefs. With a mission to fight climate change, Hungry Planet offers ready-made and βrawβ plant-based meat in the forms of chicken, beef, pork, crab and Italian sausage.
With the launch of their Asia-Pacific headquarters in Singapore, we were engaged to curate six plant-based recipes inspired by regional dishes, along with food photography and food styling. We gave well-loved dishes the meatless treatment, keeping them distinctive with traditional ingredients, yet wholesome at the same time. To evoke a sense of freshness, we opted for brighter tones paired with vibrant vegetables.
The Balvenie
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY I FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
Since 1892, The Balvenie has mastered the art of whisky brewing, serving up single malt whiskies with unique expressions underpinned by a distinctive honeyed character.
As part of their campaign to promote whisky pairing, The Balvenie tasked us to curate a series of fine dining recipes along with a photoshoot. We opted for warm tones to complement the golden hues of The Balvenieβs whisky. To evoke a sense of luxury, we created exquisite dishes with intricate plating, some even incorporate whisky as a key ingredient. Finally, styled raw fruits were used to highlight the whiskyβs tasting notes, while adding visual interest to each image.
PHOTOGRAPHY
NTUC Fairprice
FOOD PHOTOGRAPHY I FOOD STYLING l RECIPE DEVELOPMENT
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist & Recipe Development: Ryan Foo
Junior Food Stylist: Gilbert Koh
NTUC Fairprice is a household name in Singapore as the largest retailer with more than 230 outlets islandwide.
The COVID-19 pandemic gave rise to the trend of home cooking. Riding on this trend, NTUC Fairprice endeavoured to inspire home cooks with with simple, delicious recipes. Over the course of 2021, we were engaged to develop a series of recipes based on local favourites, festive seasons and trending dishes. These recipes were published on Fairpriceβs website and social media channels, garnering high engagement from their large following.
Unilever
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Creatives: C.R Tan (Photography)
Ryan Foo (Food Stylist)
I scream, you scream, we scream for Unileverβs ice cream.
With more than 400 brands, Unilever lays claim to popular household names like Magnum, Ben & Jerryβs and Walls Ice Cream. To commemorate these brands, we were engaged to shoot lifestyle images, centred on the celebratory element of ice cream. Six different sets were created for various target audiences β a cosy home setting for βNetflix and Chillβ, a vibrant childrenβs birthday party, and a chic marble backdrop to bring out sophistication.
Rasapura Master: Laksa
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Located in the basement of Marina Bay Sands lies Rasapura Masters, a gourmet food court that brings together the best of Singapore street food.
Rasapura takes Laksa to the next level, elevating the humble street food with premium seafood for luxury in every bite. As an ode to Singaporeβs heritage as a fishing village, we used rustic textures such as hemp and rattan. Each main dish was embellished with complementary ingredients of dried chillis and banana leaves to fill the frame. Laksa and its seafood has natural warm tones of red and orange. To create a focal point, we contrasted the dishes with a muted grey background, allowing the hero dishes to pop naturally.
PHOTOGRAPHY
Karana
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer: C.R Tan
Food Stylist: Ryan Foo
Karana is Asiaβs first plant-based brand, producing wholesome meatless products out of jackfruit. Founded in 2018, Karana is an advocate of sustainability. It hopes to promote meatless dining via tasty, nutritious plant-based products in its overall goal to fight climate change.
Paying homage to its bright tropical roots, we utilised a vibrant palette based on Karanaβs branding colours β sunshine yellow and sage green. To convey the idea of plant-based deliciousness, we used bright vegetables against primary colour backdrops for a splash of summer vibes. Finally, we created full table settings with iconic Asian dishes β Steamed Buns, La Mian, Dumplings and Banh Mi β juxtaposed with orange chopsticks and hands in frame to create a hearty communal dining setting.
elemen
FOOD PHOTOGRAPHY I BRANDING I SOCIAL MEDIA
FOOD PHOTOGRAPHY | BRANDING | SOCIAL MEDIA
Creatives: C.R Tan (Art Director, Photography, Branding)
Claire Chin (Social Media Strategy & Copywriting),
Lam Jun Yuan (Chinese Copywriting & Design)
Shaun Liew (Videography, Tiktok)
Aye Chan Phyu Sin (Production, TikTok)
elemen is a dining concept focused on a modern interpretation of natural and meatless cuisine. It is dedicated to fostering the well-being of our customers through our wholesome meatless recipes and the use of natural ingredients.
With a focus on wholesome, meatless cuisines, elemen engaged our services for photography, branding (website design) and social media (Facebook, Instagram & TikTok). We focused on highlighting the brandβs motto to βLove self, Love Earthβ. We incorporated foliage and vegetation as part of the styling, keeping a fresh aesthetic with green tones as a homage to the logo. As for social media content, we initiated new brand themes, producing content based on trending topics to increase brand awareness and top-of-mind recall.
PHOTOGRAPHY
BRANDING (WEBSITE DESIGN)
SOCIAL MEDIA (FACEBOOK, INSTAGRAM, TIKTOK)
Glenfiddich x Chun Tsubaki Mid Autumn Mooncake
FOOD PHOTOGRAPHY I FOOD STYLING I RECIPE DEVELOPMENT I DESIGN I DIGITAL IMAGING
ART DIRECTION | food PHOTOGRAPHY | RECIPE DEVELOPMENT | MOONCAKE PRODUCTION
| PACKAGING DESIGN
Creative Director & Photographer: C.R Tan
Recipe Development: Koh Zong Huang
Packaging Designer: Dan Chua
Digital Imaging/Illustration: Angeline
Set Designer/Assistant: Lee Yunxuan
Revelling in moonlit splendour, we partnered with Glenfiddich to develop not one but two exquisite snow skin mooncakes for Mid-Autumn Festival. Inspired by the brandsβ iconic whisky flavours, we worked closely to conceptualise the entire conceptβrecipe development & product manufacturing, packaging design, illustration, set design and photography.
The Glenfiddich Our Original Twelve Mooncake is an ode to the brandβs symbolic Valley with a Matcha-pistachio snow skin in a forest green hue and aromatic hints of apple, pear and vanilla. With a filling of roasted barley and brown sugar, it mimics the nuttiness of the whisky, offset by a white chocolate pear jam and whisky truffle at its core.
Encapsulating the mysterious allure of the twilight hour, the Glenfiddich Our Solera Fifteen Mooncake is enriched with hints of spicy, honeyed oak. Its skin is infused with dark ganache whisky truffle speckled with peppers and chilli for a light hint of spice. Its purple skin envelopes a filling of honey and orange blossom, which enhances the piquancy of the mooncake.
Arlene
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Photography Assistant: Lam Jun Yuan
Packaging Designer: Design Bridge
The future of food is plant-based and sustainable eating has been on the rise. in line with the launch of Arlene, we were commissioned to shoot and style a series of photographs for their brand, from website, to packaging and social media collaterals. Arleneβs plant-based meals are created by chefs in a global kitchen. We were tasked to shoot a diverse range of cuisines, from Japanese Gyozas to Mexican Chlli Con Carne, Turkish Kebabs and Spaghetti Bolognese. Each dish was styled true to its unique characteristics, with a bright mood and fresh greens to evoke freshness.
Capella Singapore
FOOD PHOTOGRAPHY
PHOTOGRAPHY
Photographer & Digital Imaging Artist: C.R Tan
Photography Assistants: Shaun Liew, Chen Jian Zhong (2019), Tay Ting Li (2022, 2023)
We had the pleasure of working with Capella Hotel Singapore, to produce a series of photographs to showcase their extravagant fine dining dishes.
For our 2019 photoshoot, we opted for a clean and natural light setting that allowed the colourful elements of the dish to shine naturally. The minimalist effect also retained an air of elegance, working perfectly to complement their branding as a luxury hotel.
The 2023 photoshoot showcased several hero dishes from Capellaβs new menu. To give an updated look and feel, we played around with light and shadows, using tropical plants like Monsteras to evoke the tropical landscape of sunny Singapore.
Similarly, the Lunar New Year shoot was given the same light and shadows treatment. This time, we opted for warmer lighting akin to sunsets. This alludes to the time for reunion dinners, where families gather and bask in the warmth of familial love.
Cafe & Meal Muji
FOOD PHOTOGRAPHYο½FOOD STYLING
Food PHOTOGRAPhyο½FOOD STYLING
Photographer & Food Stylist: C.R Tan
We were thrilled when Muji approached us to shoot for their brand extension of CafΓ© & Meal Muji, since it is one of our favourite brands. In line with Muji's signature zen-minimal aesthetic, we went for a clean styling with soft light against white backdrops to accentuate the bright colours of their fresh deli dishes.
Museum of Ice Cream
FOOD PHOTOGRAPHY I DIGITAL IMAGING
FOOD PHOTOGRAPHY
Food & Product Photographer, Digital Imaging Editor: C.R Tan
Portrait Photographer: Shaun Liew
Photography Assistant: Lam Jun Yuan
Art Direction: Sophie Anderson
Talents: Steph, Bryan & Weiqing
Millennial Pink with a splash of rainbow sprinkles, Museum of Ice Cream is the epitome of fun! The Instagram-worthy experiential attraction was founded in New York, making its first overseas expansion to our Little Red Dot. In line with their pre-launch pop up at Design Orchard, we were commissioned to shoot a series of portrait product shots with three of their exclusive ice cream flavours - Lychee Bandung, Malty Boba and Taro Milk Tea
Sourbombe Artisanal Bakery
FOOD PHOTOGRAPHY I FOOD STYLING I DESIGN I COPYWRITING
FOOD PHOTOGRAPHY | FOOD STYLING | DESIGN | COPYWRITING | BRANDING | VIDEOGRAPHY
Art Director, Photographer & Food Stylist: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photography Assistant: Yeo Yuan Ning
Videographer: Jaegen Tan
Sourbombe is the innovative mashup of sourdough and Italian Bombolini (βBombβ shaped doughnuts stuffed with pastry cream) but with an artisanal twist. The brainchild of Gen Lee in collaboration with our director C.R Tan, this branding project was conceptualised within a short timeframe of 2 months (during the circuit breaker no less).
With sourdough bombolini at the forefront, we aspired to create a brand that was fun and quirky, hip and trendy. To achieve this, a witty brand voice with βbombeβ puns and bright pop colours were used in the design and packaging. Accordingly, vibrant hues and harsh lighting were used in the photography to bring out the delicious flavour profiles of each Sourbombe.
Butler Koffee Cold Brew
FOOD PHOTOGRAPHY I FOOD STYLING I BRANDING
FOOD PHOTOGRAPHY | DESIGN | COPYWRITING
Art Director: C.R Tan
Designer: Dan Chia
Copywriter: Claire Chin
Photographer: Yeo Yuan Ning
Itβs been 3 years since Butler Koffee was launched but the COVID-19 pandemic brought about certain challenges where the mobile cart could not operate. Our solution: Cold Brew bottles available for delivery!
This provided a new opportunity for us to relook the branding of Butler Koffee and we decided to revamp it a little, keeping it fun and quirky with vibrant minimalist curves and while still retaining the original charm of Butlerβs sincere, warm persona.
Luzerne Global
FOOD PHOTOGRAPHY I FOOD STYLING
FOOD PHOTOGRAPHY | FOOD STYLING
Photographer & Digital Imaging Editor: C.R Tan
Food Stylist: Ryan Foo
Producer: Kee Ya Ting
Assistants: Lee Yun Xuan, Jian Zhong, Jeff
Luzerne Global is a modern heritage brand that specialised in ceramics and tableware in Singapore. A returning client of ours, they requested for a shoot to showcase their latest collection of tableware with various themes. Some of these themes include lifestyle and mood shots table gatherings, plated food shots to showcase individual productsβ texture and patterns, as well as an oriental theme to showcase their range of Chinese-inspired Tao collection.
